National Lottery
Winning the lottery is an unlikely dream.
But at least it’s not impossible.
Topicals
Everyone has impossible dreams, even celebrities.
It’s the evergreen gift that keeps on never giving.
Further Channels
Britain’s Not Got Talent
National Lottery creates an updated version of the show where impossible dreams never stand a chance.
The worst contestant wins a thousand lottery tickets.
Partnering with a betting firm, National Lottery subsidies lottery tickets to customers betting on seemingly impossible things.
Like England winning a major tournament…